The key successful factor in term of McDonald’s Promotion strategy is “Think Global Act Local”. Besides, i'm lovin' it is a key part of McDonald's promotion strategy to connect with customers in highly relevant, culturally significant ways around the world.
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วันจันทร์ที่ 10 สิงหาคม พ.ศ. 2552
Example of Television Advertising Campaign
The advertising aim of this television advertising is to support sale promotion campaign, and to persuade the customer serving new promotion of McDonald's menu. Surely, the speedy delivery service is a unique selling point of McDonald’s. First time I saw this advertising, I would like to serve McDonald’s delivery service because it’s a speedy service and interesting and delicious menus. In my opinion I think this advertising strategy use the emotion to attract the audience. After I saw this adverting, I would like to serve McDonald’s because of interesting promotion, and speedy delivery service.
Advertising Campaign

Sports Sponsorship

Public Relations

Public Communities

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