The key of Promotion Strategy

The key successful factor in term of McDonald’s Promotion strategy is “Think Global Act Local”. Besides, i'm lovin' it is a key part of McDonald's promotion strategy to connect with customers in highly relevant, culturally significant ways around the world.

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Example of Television Advertising Campaign

The advertising aim of this television advertising is to support sale promotion campaign, and to persuade the customer serving new promotion of McDonald's menu. Surely, the speedy delivery service is a unique selling point of McDonald’s. First time I saw this advertising, I would like to serve McDonald’s delivery service because it’s a speedy service and interesting and delicious menus. In my opinion I think this advertising strategy use the emotion to attract the audience. After I saw this adverting, I would like to serve McDonald’s because of interesting promotion, and speedy delivery service.

Advertising Campaign

McDonald’s has a wide range of McDonald’s campaign in various countries. Besides, it concentrates on standardizing their brand name but localizing their advertising campaign. In Thailand, television advertising campaign aimed specifically the children and teenager. The main aim of tevevision advertising to make customer awareness the new products (menus).

Sports Sponsorship

Globally, McDonald’s enhances its brand name with such associations as the Olympic Game and World cup which is two biggest sports in evens in the global calendar. Furthermore, McDonald’s Thailand is also a sponsor for Thai athletes to support the award for the winner in each biggest sport especially Olympic Game.

Public Relations

McDonald’s in Thailand use the public relation through the internet media such as MSN to update the new product and hot promotion on it, so it easy way for the person who is interested in McDonald’s. Actually, an interesting activity is a good way of McDonald’s public relation to promote brand image. For example, Wow police fit& firm campaign to promote being to stay in health.

Public Communities

McDonald’s concentrates on helping “seek solution for problem facing children and families today (Ken Barun, president and CEO of Ronald McDonald House Charities). Nowadays, there are 160 local RMHCs in 27 countries around the world. The main aim is to specific needs of improving the lifestyle of under-privileged children. From example activity in Thailand, RMHC Care Mobile Project aimed to promote happiness, reduce social dependence, increase learning opportunity, and create smile across the face of local youth throughout country.